Alberta Magna is a very impressive indigenous shrub, especially when in flower. Alberta magna is a treasure by tree and gardeners collectors for its beauty. At maturity Alberta magna has grey, rough bark on the stems, the branches are green or brown. The crown of shiny, evergreen foliage makes a foil for the large sprays of brilliant red, tubular flowers which form at the end of the branches in late summer/autumn (February-June). Individual flowers are about 2.5 cm long and are bright red with a hairy calyx. They are followed by small, ribbed fruit with large scarlet "wings" formed from the elongated calyx lobes. These remain colourful for a long time.